Home Depot Essay Example for Free

Home Depot EssayTodays market is characterized by highly belligerent musical arrangements which atomic number 18 all vying for consumers loyalty. Firms argon faced with the challenge to maintain their own competitive bound to be fitted to survive and be successful. Strategies be c arfully planned and executed to gain the supreme goal of all confederacy growth. However, external factors are not the only elements which influence growth. Today or so companies find that it impossible to create separately kind of sustainable competitive advantage based on product alone. It is common knowledge that every one of the successful companies sought and found a particular under stand of how it could create a guest-centered competitive advantage. Along with the changing problem world, guests change as well, bonnie to a greater extent demanding and knowledgeable than before. In turn, bon ton attention had shifted their focus on their clients or customers so as to bewilder su ccessfully in business. This transition meant that brass instruments bring in to completely reformulate their conventional business aims and purposes from existence process-focused to customer-centered.Hence, in order to bring out exceptional customer serve within the company operations, the management should employ fine-tuned organizational restructuring. Moreover, employing proactive customer commitment involves the good will on culture and infra expression (Lowenstein, 1997). Organizations that capitalize on customers active participation in organizational activities can gain competitive advantage done greater sales volume, enhanced operating efficiencies, positive word-of-mouth human raceity, reduced merchandising expenses, and enhanced customer loyalty (Lovelock Young, 1979 Reichheld Sasser, 1990).Rather than going after every potential source of revenue, companies eliminate useless assets that do not add value for customers satisfaction. Business organizations impleme nt bureaucratic policies and procedures for the benefit of the staff, customers and the company in general. match to Bowers, Martin Luker (1990), if consumers somehow render better customers that is, to a greater extent(prenominal) knowledgeable, participative, or productive the quality of the service experience exit likely be enhanced for the customer and the organization.Company Profile The Home Depot is the worlds largest home cash advance retailer and second largest retailer in the United States. From one store to $73. 1 Billion in sales, Home Depot has come a long way in a short time. This organization is very familiar to this writer as he was employed here for a few old age after leaving the Marine Corps and was his first civilian job. Home Depot stands out more than many organizations that this writer has worked for because it was his first civilian organization and many adjustments had to be made.The company distributes everyday jobs to participants and creates rule s, policies, measures, and hierarchal organizational charts to organize various(a) actions. Home Depot ought to continually amend their structures to become accustomed to the melodic line shifts, technology changes, organizational grow, and leadership changes. Furthermore, structure is also a means to high-performing teams. Mindful awareness to structure and roles in teams will nonplus the team much more successful. When it comes to leadership, structural leadership contributes a lively role in shaping organizations.It can be influential and stable, even though it is more untalkative and less heroic leadership compared on other frames. Structural Change In the traditional fork out chain management used by businesses that import materials for production, a lot of people, time and money are invested upon to ensure that the demands of the manufacturing businesss will be handled in the specified date and time required. Before being able to place an order of shipment of raw materi als, several exertion are consulted between the supplier and the manufacturer that eats up their valued time.The supply flow normally includes the intention of order, quotation, confirmation, delivery, payment and handling of receipts. bang-up amount of time is consumed in the mere planning of the purchase orders of a manufacturing company. And since most of the time the transactions involve not only a mavin supplier, especially in the case of huge supranational producers, manufacturers deal with sub-suppliers with several forwarders from which a number of consolidations are exchanged.The workload and time that the inventory managers handle defines the proceeding business processes that will follow that predicts and maintains the success and profit of the whole business organization. That is wherefore, efficiency counts The best suppliers unendingly update and upgrade their service deliveries in order to answer the demands of their customers. Customers have the ever-increasing demand on acquiring their hands into the products which can lead to change in supplier if expectations are not met.This is the reason why suppliers who are also industry leaders trend toward more reliable delivery services crossways their customers. However, problems of delivery are usually attended by most companies through with either quick fixes that do not work or complete and comprehensive designs that take too long and are expensive. The use Plan of Changes Customer Satisfaction Along with the changing business world, customers change as well, becoming more demanding and knowledgeable than before.In turn, company management had shifted their focus on their clients or customers so as to stay successfully in business. This transition meant that organizations have to completely reformulate their conventional business aims and purposes from being process-focused to customer-centred. Rethinking and reformulating the organization on the other hand, entail the consideration of sev eral factors such as various processes, technology, the environment as well as the success factors of people (Cohen and Moore, 2000).Hence, in order to bring out exceptional customer services within the company operations, the management should employ fine-tuned organizational restructuring. Moreover, employing proactive customer commitment involves the consideration on culture and infrastructure (Lowenstein, 1997). Online Marketing The tremendous growth of technological advancement has become the control force of contemporary industries. The diffusion of the meshwork has revolutionized the business arena.The use of the Internet is changing high-tech market overnight while different industries have been trying to use it as part of their selling strategy. It has not only reconfigured the way different firms do business and the way the consumers buy goods and services, but it has also become an effective instrument in transforming the value chain from manufacturers to retailers to consumers, creating a new retail distribution bloodline (Appelbaum et sl, 1998). E-marketing is a powerful tool used by different business organizations around the world.It is defined as the process of achieving marketing objectives through the use of electronic communications technology. Smith and Chaffey (2001) have provided a 5Ss mnemotechnic for how the internet can be applied by all business firms for different e-marketing tactics. These 5Ss are selling, serve, speak, save and sizzle. E-marketing is also known to be the online marketing strategy utilized by different company whose objective is to be the best company in their field. In various countries worldwide, more and more business firms have been using e-marketing strategy in order to be competitive.From books, foods and beverages, automobiles and other products and services, various firms, irregardless of their company sizes, are trying to survive by means of e-marketing strategy. Aside from being a promotional medium, the internet is a tool for marketing communications as well. Due to its interactive nature, the internet is an efficient mode used in communicating with the consumers. Hence, several companies are beginning to realize the advantages of using the internet as a tool for communication.Companies then started to concentrate on designing web-related strategies and employing interactive agencies that will facilitate their cultivation of specific company web sites as part of their integrated marketing communication strategy. There are companies however, that are effectively using the internet by incorporating their web-related strategies with the other areas of their IMC strategies. The approach now becomes integrated and more strategic. On-line marketing is considered to be the most expensive yet seems to be the most comprehensive marketing strategy that every company wants to implement and apply.At present, people, particularly those in the business arena, tend to affiance themselves w ithin the trend of rapidly growing technology so as to stay competitive. Upon surfing the internet, various companies have put up their official sites online for customers and potential consumers to view. Online or e-marketing is the latest marketing approach for any firm who wants to effectively market its products and services. In addition, e-marketing enables the company to be known worldwide since more and more people are able to access information derived from the internet.Within the business world, where competition is strict, internet marketing is one essential marketing strategy applied by most industries. go Delivery Service intangibility means that services cannot be seen, tasted, felt, heard, or smelled before they are bought. For example, people undergoing cosmetic procedure cannot see the result before purchase. Airline passengers have nothing but a ticket and a promise that their luggage will arrive safely at the intended destination, hopefully at the identical time . They draw conclusions about the quality from the place, people, price, equipment, and communications that they can see.Therefore, the service providers task is to make the service tangible in one or more ways. Although there are also measure when product marketers try to add intangible offers, service managers try to add tangibles to their intangible offers. Physical goods are produced, then stored, later sold, and still later consumed. In contrast, services are first sold, then produced and consumed at the same time. Service inseparability means the services cannot be separated from their providers, whether the providers are people or machines.If a service employee provides the service, then the employee is part of the service. Because the customer is also present as the service is produced, provider-customer interaction is a special feature of service marketing. Both the provider and the customer affect the service outcome. Service discrepancy means the quality of services depe nds on whom provides them as well as when, where, and how they are provided. For example, some hotels say, Marriot have reputations for providing better service than others.Still, within a given Marriot hotel, one registration-desk employee maybe cheerful and efficient, whereas another standing just a few feet away maybe unpleasant and slow. Even the quality of a single Marriot employees service varies according to his or her energy and frame of mind at the time of each customer encounter. Service perishability means that services cannot be stored for later sale or use. Some doctors shiver patients for missed appointments because the service value existed only at that point and disappeared when the patient did not show up.The perishability of services is not a problem when the demand is steady. However, when demand fluctuates, service firms practically have difficult problems. For example, because of rush-hour demand, public transportation companies have to own much more equipmen t than they would if demand were even throughout the day. Thus, service firms often design strategies for producing a better match between demand and supply. For instance, hotels and resorts charge lower prices in the off-season to draw out more guests. Restaurants hire part-time employees to serve during peak periods.